Impact of social media marketing - 1686 Words

IMPACT OF SOCIAL MEDIA Abstract Over the years communication has evolved into a revolutionary platform, through the invention and development of Internet. The Internet has evolved from a means to facilitate data, to a platform of public communication through social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to customers. This research paper discusses how social media has changed the scope of the traditional customer relationship marketing in today’s business world. IMPACT OF SOCIAL MEDIA Since the beginning of time, communication has always played a major role in normal day-to-day activity. Communication has evolved and gone†¦show more content†¦Ã¢â‚¬Å" YouTube is currently one of the biggest search engines being used today. YouTube is a video-sharing website that is primarily updated by subscribed users who upload videos. Individuals, subscribed or unsubscribed, have the ability to watch videos, like them and comment on their thoughts of the videos. Social Media in the Business World Since the development of these various social media tools, companies have used they’re development and growth to gain competitive advantage in the markets. Companies use social media tools to market their brand and interact with their target market. One of the primary reasons businesses utilize social media to market is because social media marketing reduces the cost of advertising. With forums such as Facebook, companies have the opportunity to create a profile for their product or service and inform their target market about what they are all about and the benefits of their product with out having to spend a dime. Social media marketing is one of the most cost effective ways for a company to gain exposure and advertise a company. Social media also creates spreadability or exposure for a company among consumers. Mills states â€Å"spreadability refers to the ease with which a campaign flows across social networks.† (Mills, 2012). The ability for a brand or company to spread through social media tools such as Twitter and YouTube, give the company leverage andShow MoreRelatedThe Impact Of Social Media On Marketing1340 Words   |  6 Pagesdrastically changed the marketing field. The 21st century was revolutionary for the development of social media. With the expansion of social media, the marketing world needed to successfully reach a new audience. Before the advances in technology, marketers had no interaction with their customers. The marketers would simply throw advertisements in the face of the consumers. This strategy would result in short-term results and give businesses no true way to measure their work. Social media gave marketersRead MoreThe Impact Of Social Media On Marketing1277 Words   |  6 Pagesinformation age, social media is likely to play in the main role in people’s lifestyles as consuming, traveling, keeping relation even working because people usually search information through it be fore making the decision. So, the marketing strategies to promote product have to adapt method following the changing time. Promoting product through the social media is being the proper choice for marketers in this period to approach the goal. The success of brand markets tends to apply social media by usingRead MoreThe Impact Of Social Media On Marketing Purposes1535 Words   |  7 PagesThrough out the year, we have seen the development of social media evolving. Social networking sites such as Facebook, Myspace, Twitter, Instagram etc. are not to post personal photos from your vacation or parties with friend anymore but also a tool for your business. A vital tool that is, social media has became a powerful marketing tool if it is used correctly, it can guide the customers from their social media site to their actual business site where information is provided much more in detailRead MoreSocial Media And Its Impact On Marketing And Promotion1241 Words   |  5 PagesSocial media use isn’t just an arbitrary ego boost for brands and individuals. It’s a driving factor in business, marketing, technology and so much more. We Are Social reports that 2.1 billion out of the 7.2 billion people in the world now have social media accounts. Americans certainly fall into the mix, with 60% using it for their news fix, but at the same time they’re also doing other things like viewing ads. This means that you absolutely cannot ignore the impact of these huge and varied platformsRead MoreThe Impact Of Social Media On The Business Marketing Essay1525 Words   |  7 PagesThis research studies the impact of using social media on the business marketing compared to the television and posters and billboards along the road sides in terms of the customer influence and the costs involved the both prospective. The research covers the most basic content in the areas of customer’s application of social media sites when finding out about the products. The major sites that are considered are facebook and twitter usage by the different companies and customers to get their servicesRead MoreImpact Of Social Media Marketing On Charities1998 Words   |  8 PagesThey Use It? The Impact of the use of Social Media Marketing by Charities Charities are not quite yet completely aware of everything available to them on social network sites and this research will show how charities can use social media marketing to their full potential to maximize their fundraising. The aim and purpose of this research is to explore the importance of social media marketing. The depth of the research goes into explaining how and why charities use social media. It also takes aRead MoreImpact of Social Media on Strategy and Marketing3210 Words   |  13 PagesIntroduction The concept of Marketing is very simple- it is business success through a process of understanding and meeting customer needs and requirements. (Drummond, Ensor and Ashford, 2008) Technology now days are changing markets, mainly marketing communication and consumer behaviour. Advance communications like internet and technology leads organization which is market driven become more trained and skilled in how to do business locally and globally. Recently, marketing strategies have been changedRead MoreThe Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell3907 Words   |  16 PagesModel | 7 | 6 | Impact of Social Media Marketing in Dell Current Communication Process | 8 | 7. | Challenges of Social Media Marketing in the Marketing Environment | 11 | 8. | Benefits of Social Media Marketing in the Marketing Environment | 13 | 9. | Conclusion | 15 | 10. | References | 16 | 2. Abstract Social media marketing is no longer a foreign to business marketer nowadays. This paper will examine the impact of social media marketing on the marketing communication opportunitiesRead MoreImpact Of Social Media On Business Performance1730 Words   |  7 PagesImpact of Social Media Marketing Introduction: It is considered that social media tools have gained a lot of popularity as well as increasingly used in day to day operations of many business organizations or companies, from start-up to small medium as well as large multinational organizations. Despite the fact that social media has gained popularity over it use, little has been known for their values to the business world or industry. The tools and technologies support for social media on businessRead MoreHealth Care Reflection742 Words   |  3 PagesHealth Care Marketing Reflection Christine Cazares HCS/539 April 4, 2016 Andrea Linder Health Care Marketing Reflection In recent years, hospitals have relied on marketing strategies through newspapers, letters, or television. Currently, the new word of mouth is social media on how organizations such as hospitals, spread the word. This paper will examine the current health care marketing techniques used for social media. Included in this will be how the marketing is used, the